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  • When do you need a strong brand?
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Strategic branding for market leadership

We develop and nurture brands for market leaders and those who want to become one

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18 years of brand building
The brands we develop become recognised leaders in their categories
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We win at festivals
Every year we win the biggest industry competitions and festivals
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We guarantee quality results
The only agency on the market that guarantees its projects
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We work with market leaders and those who want to be

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Отзывы клиентов

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We needed to rebrand the food products, but we didn't really know how to go about it, so we decided to contact agency Opencore. They proved to be a reliable partner, helping us to improve and become better, more modern and relevant. Every step of the project was transparent and understandable, and we always knew what was happening and what we were spending our budget on.
Vitaly Kalinichev
Vega-Impex
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As we stay with companies through their digital transformation and know first-hand how difficult any change is perceived by the team, we were also apprehensive about starting an internal project. But the professionals at Opencore proposed a change algorithm that we could follow calmly and consistently, solving our problems one at a time. The result was the creation of a holistic image of the company.
Yulia Verbitskaya
Head of Marketing, Naumen
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Many thanks to the Opencore team for their systematic and thoughtful approach to our rebranding project. Their working methodology, based on the Psychea model, made it easy for us to get on the same wavelength and communicate in the same language. We appreciated the careful and lengthy search for the key idea of our rebranding, which our colleagues expertly and diversely translated into a visual image. We are particularly grateful for their flexibility and willingness to adapt to our requirements in terms of the timing and logic of the project. The result exceeded our expectations: the meanings and images created fully reflect the essence of our business. We also appreciate the detailed regulations in which everything was packaged. Thank you Opencore for your professionalism and hard work!
Ekaterina Ibragimova
Marketing Communications Department, UD Group

We work with market leaders and those who want to be

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We needed to rebrand the food products, but we didn't really know how to go about it, so we decided to contact agency Opencore. They proved to be a reliable partner, helping us to improve and become better, more modern and relevant. Every step of the project was transparent and understandable, and we always knew what was happening and what we were spending our budget on.
Vitaly Kalinichev
Vega-Impex
Vitaly Kalinichev
Vega-Impex
Read more
logo
As we stay with companies through their digital transformation and know first-hand how difficult any change is perceived by the team, we were also apprehensive about starting an internal project. But the professionals at Opencore proposed a change algorithm that we could follow calmly and consistently, solving our problems one at a time. The result was the creation of a holistic image of the company.
Yulia Verbitskaya
Head of Marketing, Naumen
Yulia Verbitskaya
Head of Marketing, Naumen
Read more
logo
Many thanks to the Opencore team for their systematic and thoughtful approach to our rebranding project. Their working methodology, based on the Psychea model, made it easy for us to get on the same wavelength and communicate in the same language. We appreciated the careful and lengthy search for the key idea of our rebranding, which our colleagues expertly and diversely translated into a visual image. We are particularly grateful for their flexibility and willingness to adapt to our requirements in terms of the timing and logic of the project. The result exceeded our expectations: the meanings and images created fully reflect the essence of our business. We also appreciate the detailed regulations in which everything was packaged. Thank you Opencore for your professionalism and hard work!
Ekaterina Ibragimova
Marketing Communications Department, UD Group
Ekaterina Ibragimova
Marketing Communications Department, UD Group
Read more

What is a brand?

It is an image in the consumer's mind that creates value for which the consumer is willing to pay more.

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When do you need a strong brand?

We are planning to launch a new product/service
We are preparing to present a new product or service to offer something new and unique
We have launched the product, we want it to generate more revenue
We want our product to become more popular and sell better
The product is lost against the background of competitors
Our product is slightly different from the competition, it is necessary to isolate it and rebuild it qualitatively
We don't know how to communicate the value of the product to the customer
We are looking for ways to better communicate the value and benefits of the product
Advertising budgets are off the charts
Huge budgets are spent on advertising and there is no understanding of how best to promote our product and which channels are effective
We plan to expand the range and enter adjacent markets
We plan to add new products and enter new markets where we are not yet present to attract a wider audience

We guide our clients through the creation and development of their brand

Brand development is a strict sequence of interrelated stages. The quality of the next one depends on the previous one.
Research
Brand strategy
Verbal communication
Visual communication
Communication strategy
Website design
Implementation and adaptations

What does a strong brand give?

Helps create desirable products/services
The brand attracts and holds consumers' attention, offering what meets their current needs and expectations.
Helps increase sales
With a brand, you can control consumer behavior - giving them what they really need increases sales.
Creates value
A brand can create something stronger than a low price - interest and affection, so the customer is willing to pay more for the brand.
Increases target audience loyalty
The brand can create an experience that is passed on from customer to customer, creating and reinforcing consumer habits.
Optimizes marketing spend
With a clear strategy and a well-formed emotional trigger, you can allocate advertising resources more effectively.
Synchronises actions within your team
The brand serves as a basis for unity and consistency of action within the team, contributing to effective interaction and the achievement of common goals.

Working with Opencore means comfort, peace of mind and confidence in the outcome

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We turn the most complex projects into a series of simple and understandable steps
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Our own database of research and strategy
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A cross-functional, experienced team

Cases - Brand Development

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Toilet paper brand development
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Brand development for an audit and consulting company
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Rebranding of Mangazeya development company
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Updating visual communications for the agroholding company
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Developing an HR brand for a Russian IT company
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Developing visual communications for pharmaceutical companies
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Development of corporate identity for the IT department of a large pharmaceutical company
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Development of a digital product brand
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Brand development for business class residential complex
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Farmingo brand development for a comfort- class cottage village
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Online gallery brand development
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Rebranding of the federal food brand
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Brand development in the dry soil category
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Brand development for a manufacturer of high-tech substrates and fertilizers

Blog about Branding

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How to work with a metaphor. Based on the example of 10 cases
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Let it in your head: how a metaphor can help to study the consumer
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Tell Me What You Love and I’ll Tell You Who You Are: Consumer Psychotypes
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Friend or boss? Types of Corporate Culture
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email info@opencore.pro
time Opening hours: from 10.00 to 19.00
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pdf Presentation of the agency *The guarantee only applies to complex projects. Information published on this website does not constitute a public offer
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© 2005-2024 Opencore Branding Agency
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  • Agency
  • Clients
  • What is a brand?
  • When do you need a strong brand?
  • Development stages
  • What does a strong brand give?
  • How it works
  • Cases
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